Problem
The Mississippi Department of Employment Security (MDES) is the state agency responsible for delivering employment services, administering workforce programs, and managing unemployment insurance for residents of Mississippi. As part of its workforce development mission, MDES oversees apprenticeship programs that connect job seekers, training providers, and employers across the state.
Previously, these programs were managed using fragmented spreadsheets and manual workflows—making it difficult to scale outreach, maintain accurate contact records, or route candidate inquiries efficiently. This limited MDES’s ability to engage partners, track progress, and gain clear visibility into apprenticeship activities statewide.
MDES needed a secure, cloud-based solution to centralize program data, automate intake processes, and support scalable outreach—while ensuring compliance with state-level security standards.
What We Did
Vectr Solutions partnered with MDES to implement a secure, scalable Salesforce Service Cloud solution designed specifically to support the state’s apprenticeship programs. The system was configured with industry best practices to streamline operations, improve data accuracy, and enable campaign-based engagement—all while aligning with the agency’s compliance and security needs.
Key Capabilities Included:
- Custom account and contact structures to track apprenticeship programs and employer partnerships
- Automated intake workflows to route inquiries to the appropriate business specialists
- Centralized contact records with structured data migrated from legacy spreadsheets
- Email engagement tools for campaign-based outreach to employers and training partners
- Out-of-the-box dashboards and reporting to improve visibility and performance tracking
Outcomes
The new Salesforce-based solution has modernized MDES’s apprenticeship operations and created a secure, scalable foundation for statewide engagement.
Notable impacts include:
- Ongoing partner engagement and outreach through targeted campaign tools
Automated intake routing, reducing manual handling and accelerating candidate referrals - 20+ standardized reports and 3 executive dashboards improving visibility into apprenticeship initiatives
- Clean, de-duplicated contact and agency records migrated securely into Salesforce
- Faster response times and reduced delays in connecting candidates with business specialists
